Business SEO – What are the Benefits?
SEO can improve greatly your website ranking positions and increase your sales.
Search Engine Optimisation (SEO) is the process of maximising the number of visitors to a website by making sure that it appears on top positions in the search engines results pages.
SEO usually involves small modifications to parts of the website. These small changes might lead to big improvement to a site ranking positions when combined with other online optimisation techniques.
Optimising your website to rank higher on search engines results pages is the most cost effective way to advertise your business and attract more customers. The reason for this is that the SEO strategy has a long lasting effect. This allows the costs to be extended over a long period of time.
2) SEO is a long term marketing strategy
Optimising your website for organic search results is a time consuming process. The expected results for achieving higher rankings are not instant but once accomplished they will be long lasting. Ensuring that your site is well optimised will improve your visitors user experience. It will also help to attract and retain more potential and existing clients.
3) SEO will improve your website user experience
Another benefit of SEO is user experience. It is a very important part of the overall optimisation process of your website. Making your site more appealing i.e. well organised with quality information and easier to orientate in, will help to increase the overall conversion rates.
4) Organic search is a primary source of web traffic
Marketing statistics show that organic search (free search) drives more traffic (51%) than all other non organic (paid search) channels combined. This makes it not only the most cost effective way to bring traffic to your website but also the most efficient of all.
5) SEO marketing will increase the number of new and returning visitors to your site
A well optimised website is equally important for visitors as well as for search engines. Website SEO will help your site become more efficient and user friendly. Users and search engines would be able to find and understand easier its content.
6) Search engine optimisation will decrease your website bounce rate
By having quality content that is well presented and organised you will be able to decrease your site’s bounce rates. Visitors would be far more likely to spend more time on a user-friendly website. They would be interested to find out more about your products and services rather than leave immediately.
7) SEO marketing will increase your site conversion rates
Offering visitors content that is easy to find and understand and that also addresses their needs will lead to an increase in conversion rates. People appreciate relevant and well presented quality information.
8) Everyone is searching for products and services online
More and more people are looking for information on the internet or are shopping for products and services online. That is why it is essential for the success of every business no matter how big or small to have a good website.
9) SEO brings quality traffic to your site
Paid advertisement often could be very irrelevant when suggesting products or services to potential clients. This is not the case if your site is SEO friendly. This is because people that have come across your website on google search have been actively looking for products and services like the once you have to offer. Visitors naturally discovered your online business and the products and services match closely what they have been looking for.
Search engine optimisation will not only improve your site searchability and visibility. It will bring many other benefits to your business. It is a long term marketing strategy that will help to decrease your site bounce rate and at the same time it will help to increase your conversion rates.