SEO Ranking Ireland – 10 Reasons Why your Site is Not Ranking Well

What could be stopping your site to climb to the top of Google search results?

SEO Management

Ranking on top positions in Ireland on Google in and the other search engines could improve greatly your company’s exposure and help to increase your ROI. Unfortunately creating a successful website is not as easy as designing and uploading a few pages.

In order for a website to be successful in needs to generate enough traffic leading to conversions. The most quality and cost-effective traffic comes from SEO (organic) rankings.

You have been waiting for a long time and your site is still struggling to reach first page positions. You are asking your self what have been you doing wrong?

Take into account some of the following possibilities that could be stopping your site from performing better:

 

1) Your site looks great but it still does not rank on top positions in Ireland

The look and functionality of your website are closely linked to its ability to rank well Google and the other search Search Engine Optimisationengines. In order for a website to have a bigger chance to succeed it is essential to be designed with SEO requirements in mind.

If you have invested a lot of time and money for an eye-catching website design that you really like but it is not SEO friendly that will definitely lead to some ranking issues down the line.

Some of the issues that could be holing your site from higher rankings are:

  • Insufficient Content – It is very common for small business websites to have too little information on some or all pages of the website. Visitors need more content in the form of description, images and videos in order to make up their minds whether or not to buy your product or service.
  • Difficult Navigation – your site’s navigation design has a great impact on its SEO ranking positions. The navigation should be intuitive and very easy to understand so that it does not lead to confusion and high bounce rates as a result.
  • No Blog or News Section – it is essential for a successful SEO to publish fresh content on regular basis on your site. The reasons for this is that all search engines aim to offer relevant and up-to-date information to their users.
  • Speed Issues – your site may look amazing but if it loads slowly this could have a negative effect on your organic rankings.

 

2) Your competitors are investing more time and resources in SEO

You need to constantly improve your website in order to achieve and maintaining high rankings and to stay ahead of the competition. It is also very important to be aware of your competitors’ SEO strategies and activities. Knowing the strengths and weaknesses of your online rivals is key for your SEO success. That is why conducting a detailed SEO competitor analysis could be of great benefit for you.

 

3) You have not optimised your site for the right keywords

People are finding your site based on the keywords and keyword phrases that you have used in your content Website SEO Irelandthroughout your website. Well optimised website content with carefully selected keywords helps to connect searchers to your site.

It is very important that you are aware of how people are searching for products and services as the once you are offering. It is pointless to use complicated keywords (that very few searchers would be familiar with) and to expect to have good website traffic.

Developing and updating an SEO keyword list is very beneficial for the success of your SEO marketing campaign. You need to make sure that your organic keywords are relevant to your audience’s search choice.

 

4) The keywords that you have optimised for are too competitive

It is a good practice to do an SEO keyword research on regular basis. Organic keywords need to be reevaluated from time to time. Sometimes it is a better option to substitute highly competitive keywords with longer keyword phrases. This will bring more quality visitors to your site that would be more likely make a purchase. After all, the quality the traffic coming to your site is more important than the quantity.

 

5) You just launched your website in Ireland

One of the biggest problems when launch a new website is that it does not appear in the search results of Google Increase SEO Trafficand the other search engines. The time for a new site to appear online varies greatly. It could take between 4 days to 4 weeks for a site to be indexed by Google.

Many new businesses invest in the design and support of their website but they do not purchase an SEO package as they are not aware of its benefits. The truth is that if your site is not optimised for organic search and you are not investing any money in paid advertisement, your website will only be found by its business name.

 

6) You do not have any internal links

Internal links are links that connect all the content on your site and help Google to get a better idea of its structure. By following the internal links on your site Google can find out which pages have similar topics and there for figure out the relationship between them.

The main benefits of internal link building are:

  • They help users to easily find and go through the content on your site.
  • They help to establish hierarchy on your website.
  • Help to distribute link equity around your site.

 

7) You have poor-quality content that is too short and not well optimised

Website content is an important part of the SEO success. Pages with quality content will rank highly for relevant Website optimisation Irelandkeyword queries. It is essential to have an idea of the keywords and search phrases that people would use to look for your products and services.

Creating content for your site without knowing what your audience is looking for is pointless as you would not get any organic traffic. After all the purpose of SEO is to help potential and existing customers to find you easily online.

It is important that your site’s content is organised in a logical way as this will help visitors to find quickly what they are looking for. This will have a positive effect on your SEO efforts too. Pages with unique quality content that have been optimised for the right keywords will rank higher than pages with poor content.

 

8) Your pages take far too long to load

Site speed / page speed is one of the many ranking factors that affect directly your sites’s ranking ability. Page SEO Ranking Irelandspeed have a big influence on user experience. That is why longer loading time is very likely to result in higher bounce rates and poor conversion rates.

The speed at which a page loads is determined by a number of different factors such as the site’s server, the size of the page, size and amount of images, redirects and broken links, etc.

You could do a free speed test to check your pages’s performance at Page Speed Insights. It is a free tool that analyses your page’s loading time on both mobile and desktop devices. Page Speed Insights provides you with report that offers suggestions on what improvements could be done to make your website faster.

 

9) Low quality or quantity of back links

Back links are another very important SEO factor . They are created when one website links to another. These are external links that could come from social media websites, blog posts other websites or directories.

Back links have a huge impact on search engine rankings and it is better if they come from websites within your niche or industry. The quality of back links depends on the domain authority of the website. The higher domain authority the better as this means that the website is more trustworthy.

Low quality and high quantity back links means that you are generating lots of links with considerably less value. In this case you risk to get links from spammy websites and this could have very negative effect on your SEO strategy.

 

10) Technical Issues

Some common technical SEO issues that could affect your sites’s performance are:Organic Traffic Ireland

  • your site is not indexed correctly –  if a website is not indexed by search engines users will not be able to find it.
  • no XML sitemap – without it Google would not be able to access all the pages on your site.
  • no https security – the security protocol protects all communication as well as customer information.
  • duplicate content – similar or identical content that shows up on more than one page on the same domain or across other domains.
  • broken links – links that no longer work
  • your site is not mobile friendly – responsive design helps visitors to easily access the content and use your site on their phone or tablet.

If your website looks great but it does not consistently attract and retain visitors that convert into customers this will have a negative impact on your business’ revenue. In this case it might be a good idea to hire an SEO expert.

An experienced SEO consultant or an SEO company will review your website and will help to identify the strengths, weaknesses and SEO opportunities. A qualified SEO specialist will be able to create an effective online marketing strategy that will help to improve your Google rankings and page views. A good online marketing expert will build their strategy around all three SEO optimisation levels – technical, on-page and off-page to maximise success.

 

Local SEO Ireland – What is it and how does it work?

What is meant by local SEO?

Local SEO in Ireland is also known as local search marketing. It is a very effective way for Big and Small Local Businesses to attract more existing and potential customers. It is also a great way to promote new products and services and inform people about different upcoming events.

Local SEO Ireland increases the chances of your business to be found online by potential clients. If you have a local business like a gift shop in Dublin, restaurant in Limerick, solicitor’s office in Galway etc. many new people will be visiting daily. Optimising your website for local search will help them to find you easily.

Local SEO Ireland

How does Local SEO Marketing work?

Local search focuses on all those search phrases that have some sort of a local keyword in them such as :Local SEO Business Ireland

  • lawyers near me
  • restaurants in Dublin, Ireland
  • plumbers in the area

Local SEO Ireland is a way for search engines like Goolge to offer you the most relevant information that is calculated based on location data. That is why if your website is optimised for Local search nearby people that are looking for products and services like yours will be able to find you instantly.

 

How important is Local SEO Marketing in Ireland?

Below are some statistics related to local SEO that clearly show its importance for Big and Small Local Businesses:

  • 50% of people who search for a product or a service on their phone went to a physical store within one day. (Source: HubSpot Marketing Statistics).
  • 34% of people who used a computer or a tablet to search online did the same.
  • 18% of local mobile searches resulted in a sale within one day.
  • 50% of mobile searchers used their phones to look for things like a local business address.
  • 78% of local-based searches on a mobile device resulted in an off-line purchase

 

6 Benefits of Local SEO Ireland

1) Reach more customers in your area – people are using their mobile phones and tablets to find the best closely Local SEO Servicessituated local businesses.

2) Increase Website Traffic – if your website is optimised for local SEO in Ireland potential custimers will be able to find you easily on Google. As as a result you will get more high-quality website traffic.

3) Turn searchers into purchasers – many people browse the internet to research products and services before they decide to buy. There are also people that search online beacuse they are ready to make a purchase. They know what they want and if your business shows up in the local search at the right time there is a big chance of converting the searcher into a purchaser.

4) Stay competitive – if you are not using local SEO in Ireland your website will not be able to rank in the local search results. In this cases even if you have a better product at a better price than your competitors you will not be able to reach potential customers.

5) Win loyal local customers – when local customers discover your local business and if they are happpy with the products and services that you provide you will be able to build a long-term relationships with your customers.

6) Reduce advertising costs – having an effective local SEO strategy in Ireland is more beneficial and cost effective compared to paying for ads for local search results.

 

Who can benefit from Local SEO services in Ireland?

Local Business SEO

Local search engine optimisation can benefit any local business – doctors and medical practices, plumbers, local restaurants, lawyers and lаw firms etc. If done properly local SEO could push your local business to the top of the local search results in Ireland. This could be a great advantage for your business as it will be shown online to potential customers when they are actively searching for products and services like the ones you have to offer.

Who Won’t Benefit from Local SEO in Ireland?

People and businesses that do not have a physical address in Ireland will not be able to apply Local SEO and benefit from it. Businesses that would like to keep their information private will not benefit from local search marketing either. Listings on Google My Business for local SEO can only be created for businesses that have a physical location in Ireland that customers could visit.

 

Conclusion

It is definitely worth investing in Local SEO. It is an incredibly effective way to promote your local Irish business online. Local customers that are looking for products and services as the ones you have to offer. Internet marketing is a powerful way to to attract online searchers to your offline business and gain a competitive advantage.

SEO vs. PPC – which is better?

The Pros and Cons of SEO & PPC

Find out what is the better option for your online business…

Website optimisation

Business owners often ask themselves whether SEO or PPC is the better option to advertise their business and attract more leads to their website. Like everything else both Search Engine Optimisation (SEO) and Pay Per Click (PPC) have negative and positive sides. What is more important is that these two types of online advertisement are more powerful together as they compliment and help each other.

Every company has a marketing budget to work with and very often that budget is too tight to include both SEO management and PPC marketing.

Here are some of the main pros and cons of SEO and PPC  that will help you decide whether your company should focus on organic search engine optimisation or paid advertisement to achieve maximum online exposure. Please, keep in mind that there is no right or wrong choice. Both SEO and PPC could have a positive impact to your online business but the costs are different.

 

What is SEO and how does it work?

Search engine optimisation (SEO) is the process of making your website user and search engine friendly in order for it to rank higher in online search results and there for to attract more traffic to your website.

 

SEO Pros:

Ireland SEO

1) Marketing Statistics show that without a doubt organic search results alone bring more traffic than all other paid channels for online advertisement put together. This means that SEO marketing alone would drive more traffic your site than paid search channels and  Social Media advertisement.

2) SEO has a long lasting effect – optimising your website takes time but it is definitely worth it. Your website visitors would be more likely to stay longer on your site and return to it as SEO pays attention to important factors such as user experience. This means that your site will load faster, the content will be more engaging and visitors will be able to easily find what they are looking for. When your site is well optimised search engines will naturally push it higher in the search results.

3) It is the cheapest of all other paid online platforms for advertisement. For PPC you need to set a budget and if you go over your daily budget you have to decide whether to stop showing your ads or exceed your initial budget. Your website will appear in search results as long as you pay for it. Contrary to that if your site ranks high organically you do not have to worry about how much you spend on a daily basis for advertisement  and that if you stop paying your site will disappear from  the search results.

 

SEO Cons:

Business SEO

1) The biggest disadvantage to SEO marketing is that it takes more time in order to see some results compared to paid advertisement. It usually takes from 3 to 6 months to notice the positive change in your website rankings. It is a slower and more complicated process that pays off in the long run.

2) There is never guarantee that your website will always rank number 1 and it will stay there for long period of time. There are new competitors appearing all the time. Search engines constantly change their requirements for website rankings.

3) Search engine optimisation is an ongoing process. This means that there is constantly something to be done to your website in order for it to be well optimsed. Especially if you are adding and removing content from it on a regular basis.

 

What is PPC and how does it work?

PPC that is also known as cost per click is an online advertising method used by advertisers to promote their products and services and drive more traffic to their websites. They pay Adwords, Bing ads, Facebook Ads to display their ads on their network. The network charges the advertisers money whenever a visitor clicks on their ads.

 

PPC Pros:

PPC Benfits

 

1) You will get instant results. You will bid for the relevant

keywords and your site will be listed in Goole’s results. You do not need to wait for your site to obtain higher rankings in order for it to appear on first pages of search engines.

2) You will be able to see exactly how much you have spent for online advertisement and will be able to calculate your return on investment.

3) You can pause and start your PPC campaigns at any time. This means that if for example your business have low and high seasons or you are doing some changes to your website you have the ability to stop your paid advertisement and start it whenever you decide it is time to do so.

 

 

PPC Cons:

 

Online SEO

1) Paid advertisement could be very costly with no return on investment in some cases. You could be spending thousands of euro every month without any return on that money.

2) If you stop paying for advertisement your website will stop appearing in search results and this means that there will be no traffic to your site and there for no sales.

3) If your site is not well optimised and it does not offer good user experience and people are not able to find what they are looking for you will be wasting your money. People will click the adds that lead to your site but if they do not like what they see they will leave immediately and will continue searching.

Both SEO strategy and PPC are powerful ways to advertise your business online and it is best if you combine them for best results. If you have a smaller budget and want long lasting results SEO would be more suitable for your online business. If you want traffic to your site immediately and you are willing to spend a bit more money PPC would be a better option for you.

9 SEO Benefits for your Business

Business SEO – What are the Benefits?

SEO can improve greatly your website ranking positions and increase your sales.

Search Engine Optimisation (SEO) is the process of maximising the number of visitors to a website by making sure that it appears on top positions in the search engines results pages.

SEO usually involves small modifications to parts of the website. These small changes might lead to big improvement to a site ranking positions when combined with other online optimisation techniques.

 

SEO Benefits1) SEO is cost effective

Optimising your website to rank higher on search engines results pages is the most cost effective way to advertise your business and attract more customers. The reason for this is that the SEO strategy has a long lasting effect. This allows the costs to be extended over a long period of time.

 

2) SEO is a long term marketing strategy

Optimising your website for organic search results is a time consuming process. The expected results for achieving higher rankings are not instant but once accomplished they will be long lasting. Ensuring that your site is well optimised will improve your visitors user experience. It will also help to attract and retain more potential and existing clients.

 

3) SEO will improve your website user experience

Another benefit of SEO is user experience. It is a very important part of the overall optimisation process of your website. Making your site more appealing i.e. well organised with quality information and easier to orientate in, will help to increase the overall conversion rates.

 

4) Organic search is a primary source of web traffic

Marketing statistics show that organic search (free search) drives more traffic (51%) than all other non organic (paid search) channels combined. This makes it not only the most cost effective way to bring traffic to your website but also the most efficient of all.

 

5) SEO marketing will increase the number of new and returning visitors to your site

A well optimised website is Business SEO Benefitsequally important for visitors as well as for search engines. Website SEO will help your site become more efficient and user friendly. Users and search engines would be able to find and understand easier its content.

 

6) Search engine optimisation will decrease your website bounce rate

By having quality content that is well presented and organised you will be able to decrease your site’s bounce rates. Visitors would be far more likely to spend more time on a user-friendly website. They would be interested to find out more about your products and services rather than leave immediately.

 

7) SEO marketing will increase your site conversion rates

Offering visitors content that is easy to find and understand and that also addresses their needs will lead to an increase in conversion rates. People appreciate relevant and well presented quality information.

 

8) Everyone is searching for products and services onlineSEO Optimisation

More and more people are looking for information on the internet or are shopping for products and services online. That is why it is essential for the success of every business no matter how big or small to have a good website.

 

9) SEO brings quality traffic to your site

Paid advertisement often could be very irrelevant when suggesting products or services to potential clients. This is not the case if your site is SEO friendly. This is because people that have come across your website on google search have been actively looking for products and services like the once you have to offer. Visitors naturally discovered your online business and the products and services match closely what they have been looking for.

 

Search engine optimisation will not only improve your site searchability and visibility. It will bring many other benefits to your business. It is a long term marketing strategy that will help to decrease your site bounce rate and at the same time it will help to increase your conversion rates.

Low-Cost Ways to Promote your Business Online

Find  out some low cost effective ways to promote your business online.

Online Advertising

Promotion is essential for the success of every business. Promoting your business is a great way to present your products and services to existing and potential customers. It is a great way to let them know what are the benefits that you offer compared to those of your competitors.

If your marketing budget is tight there are some free or low cost effective ways that you could try to promote your business online.

1. Be more active on Social Media

What are the benefits of using social media as part of your marketing strategy?

Being more active on social media such as Facebook, Twitter, LinkedIn, YouTube etc., is a great way to promote your products and services online. Here are some of the advantages of social media channels.

  • It is an extremely fast way to spread news and information – If you have many followers the messages that you post on social media can instantly reach thousands of users around the world.

Social Media Marketing

  • It has a positive effect for SEO – social media activity is a ranking factor used by Google and the other search engines.
  • Social Media is a trend – in order to stay close to your customers you need to keep up with the latest developments in marketing.
  • It is an opportunity to interact with your customers and find out what their needs and expectations are. You can easily find out what your existing and potential customers think about your products and services by going through their comments and their voting and sharing.

2. Start your own Blog

Having a blog on your website is another way to connect with your customers directly. Adding fresh content on SEO Blogyour website in the form of blog posts could help it get higher positions in search engines results pages and there for make it more likely for people to click on it.

The comment section of your blog will give you the opportunity to have discussion with your customers and  to gain insight into what your clients needs and wants are. Giving more attention to your readers and responding to their comments and questions will also give you a chance to build more trust in your customers.

When potential customers come across your blog posts and find out that they provide helpful information about relevant topics, they would be more likely to use your products and services instead of those of your competitors.

 

3. Create Video Content for YouTube

Internet Marketing

YouTube has become the second largest search engine after Google. A lot of people are using the video platform to find out more information about different topics that they are interested in.

According to 2017 State of Video Marketing report (http://www.curata.com/blog/video-content-marketing/), 73% of 

customers have bought a product or a service from a company after watching an explanation video about what they have to offer.

The statistics show that 97% of business that are using informative videos claim that it helps users understand their products and services better.

People often prefer to see how something works rather than only read about it, especially if the product is a software and it is hard for the customer to figure out what the product does.

If you decide to create a video content about your products and services or about your company in general, you have several options to do it.

  • You and your team could develop the videos. This is a good option if your budget is very tight. However you still need to make sure that your videos have some reasonable level of quality even though they are an amateur production.
  • You could find an agency that could do the videos for you. This is a more expensive option but you will save your team a lot of time and effort and you will be sure that you will have a high quality video.
  • You can partner with bloggers and influencers. They could create your videos and promote them to a large and relevant audience.

4.Press Releases

Digital Marketing Strategy

Press releases are a powerful media tool that will give you the needed publicity and will also provide you with a number of SEO benefits.

Some of the benefits of using press releases to promote your business are the following:

  • Enhanced credibility
  • Reach greater number of existing and potential customers
  • SEO benefits

There are numerous news websites that you could use for press releases in order to reach your target audience that will give your business more credibility and instant exposure.

It is worth to do a press releases on different occasions such as a launch of a new product or service, a new partnership with a prominent company or to maybe to share a recent success of your business.

Online press releases are optimised so that their content appeals to both readers and search engines. A well written article would contain targeted keywords that will attract search engines to your site and bring quality traffic that will result in the desired conversions.

 

Take advantage of some or all of the discussed above online marketing strategies. Your business will definitely benefit from them. A well designed promotional and marketing strategies will bring you a long-lasting success in the form of more customers and higher return on investment.