SEO Competitor Analysis: Find out Your Competitor’s Strategy

SEO Packages: 

Analyse Local SEO Competitors

Local Business: Basic Package

Suitable for Small Local Businesses with limited budget that need to see where their business stands amongst the competition.

View Packages

Local Business: Complete Package

Perfect for Local Businesses with big competition that need detailed assessment of the strengths and weaknesses of current and potential competitors.

View Packages

SEO Packages: 

Analyse National SEO Competitors

National Business: Basic Package

Adapted for Small Businesses with limited budget that operate on a national level and need essential information about their online competition.

View Packages

National Business: Complete Package

Ideal for Businesses that sell products and services nationwide and have big competition. The package provides detailed competitor analysis and recommendations.

View Packages

Why is it Essential to do an SEO Competitor Analysis?

Find out what your Competition is Successfully Doing

Build an Effective Online Marketing Strategy

Find Out the Strengths and Weaknesses of your Competitors

SEO Competitor Analysis

The primary goal when analysing your online competitors is to find out their strengths and weaknesses. This will help you make knowledgeable decisions and develop an effective SEO strategy. You will be able to avail of any opportunities that your competitors have missed.

SEO competitive analysis is absolutely necessary to do in the early stages of your website optimisation.

In order to achieve better Google rankings, your website needs to better optimised than the websites of your competitors.

 

Online SEO Competitor Analysis Stages

THE FIRST STAGE of an in-depth online competitive analysis includes a detailed review of your own website. This includes examining On-Page & Off-Page optimisation factors such as:

ON-PAGE SEO ANALYSIS FACTORS

Analyse SEO Competitors

☑ Content Readability, Quantity, Quality and Structure – is your content well organised, easy to read, informative and engaging? Is the information about your products and services too short or too long?

☑ Keywords Quality and Density – have you selected the most appropriate and effective keywords and is their density good enough?

 Images Optimisation – your images should match the information and your site. They should be clear, be the right size and have appropriate title and description.

☑ URLs Optimisation – your URLs should be short and descriptive and contain relevant keywords.

 Website Speed – is your site loading fast enough?

 Fresh Content – are you adding regularly quality new content such as articles & blog posts? Fresh information is a signal for search engines that your site is relevant and up to date.

Analyse Local SEO Competition

 User Experience and Navigation

  • Internal Link Building – connects all your website content and helps your visitors to access easily the information that they need.
  • Website Design – is your site design visually appealing and up to date?
  • Easy access to all the information on your site – is it easy for your customers to orientate and find the products and services that they are looking for?

Responsiveness (Mobile-friendliness) – does your site have a mobile version?

☑ Site Map  – site maps helps users and search engines to understand the information on your site.

 Important Information that could be missing – are you missing an important information such as your company opening hours, address or phone number? Is the information about your products and services detailed enough and up to date?

Title Tags Optimisation – Do the title tags of all of your pages include keywords?

 

OFF-PAGE SEO ANALYSIS FACTORS

☑ Number & Quality of Back links – do you know how many websites аrе linking to yours and do they have SEO competitorsgood reputation?

Press Releases – they could have a very positive impact for  your link building strategy

☑ Video Content – a great way to attract followers and present your products, services and news about your company

Social Media Activity– social media activity is a big Google ranking signal. It is a great opportunity to advertise your business and attract more potential customers.

 Business Listings – is your site listed in any business portals? It is another way to promote your business and gain more links pointing to your site.

Read more

THE SECOND STAGE when doing an online SEO Competitors Analysis is to examine the websites of your main competitors. Тhe analysis focuses on On-Page & Off-Page optimisation factors.

The online SEO Competitor research will reveal what keywords your rivals are targeting. You will find out whether their content is rich in highly effective keywords as well as if it is informative, unique and attractive. The competitors SEO analysis will give you an idea of their back links strategy. You will get a detailed  list of the number and sources of their back links. Another great benefit of analysing your online competition is finding out their social media popularity and strategy. This return will help you build your own effective SEO strategy.

THE THIRD STAGE is to compare the gathered information from your competition and compare it to your own website. This comparison will show how well your website is optimised compared to the websites of your competitors.

 

 SEO Competitor Analysis
Local Business Packages:

Local Business SEO Competitor Analysis:
BASIC PACKAGE
€399 (2 competitors)
✅ 3 Keywords Optimisation Analysis
✅ 3 Keywords Google Ranking Report
✅ Title Tags
✅ Meta Tags
✅ Images Optimisation
✅ Google My Business
✅ Business Listings
✅ Website Speed
❌ URL Structure
❌ Backlinks Number & Quality
✅ Internal Linkbuidling
✅ User Experience & Navigation
✅ Social Media Activity & Popularity
✅ Fresh Content
❌ Press Releases
❌ Video Content
✅ Detailed Report
Local Business SEO Competitor Analysis:
COMPLETE PACKAGE
€899 (4 competitors)
✅ 5 Keywords Optimisation Analysis
✅ 5 Keywords Google Ranking Report
✅ Title Tags
✅ Meta Tags
✅ Images Optimisation
✅ Google My Business
✅ Business Listings
✅ Website Speed
✅ URL Structure
✅ Backlinks Number & Quality
✅ Internal Linkbuidling
✅ User Experience & Navigation
✅ Social Media Activity & Popularity
✅ Fresh Content
✅ Press Releases
✅ Video Content
✅ Detailed Report

 

SEO Competitor Analysis
National Business Packages:

National Business SEO Competitor Analysis:
BASIC PACKAGE
€599 (2 competitors)
✅ 3 Keywords Optimisation Analysis
✅ Keywords Google Ranking
✅ Title Tags Optimisation
✅ Meta Tags Optimisation
✅ Images Optimisation
✅ Website Speed
✅ URL Structure
✅ Site Map
❌ Backlinks Number & Quality
✅ Internal Link Building
❌ User Experience & Navigation
✅ Responsiveness
✅ Social Media activity and Popularity
✅ Fresh Content
❌ Press Releases
❌ Video Content
✅ Detailed Report
National Business SEO Competitor Analysis:
COMPLETE PACKAGE
€1299 (4 competitors)
✅ 5 Keywords Optimisation Analysis
✅ Keywords Google Ranking
✅ Title Tags Optimisation
✅ Meta Tags Optimisation
✅ Images Optimisation
✅ Website Speed
✅ URL Structure
✅ Site Map
✅ Backlinks Number & Quality
✅ Internal Link Building
✅ User Experience & Navigation
✅ Responsiveness
✅ Social Media activity and Popularity
✅ Fresh Content
✅ Press Releases
✅ Video Content
✅ Detailed Report

 

Monitor and Analyse your Competitors’ Behavior on a Regular Basis

Competitive Analysis SEO

As a national company you most probably are competing with hundreds or even thousands of other companies that offer the same or similar products and services. On the other hand if you are a small local company you would have less competitors in the area where your are operating. No matter the size of your business it is absolutely essential to be aware of who your online competitors are.

You need to Identify Your Top 5 Competitors that appear before your website in Google Search results. Simply type in Google the various keywords that you are hoping to rank for and have a look at the companies that are listed before your company. It is important to note that before you start with your search you need to have a list with the most important search terms that your site is targeting and expecting to rank for.

Keep in mind that websites appearing with a green label “Ad” are not regarded as organic results. These Competitor Analysiscompanies are bidding for the specific keywords in order to appear  on the first page of search results.

Business owners have the chance to find out more about their competitors than ever before. It is very  important to conduct a detailed  SEO competitor analysis on regular basis in order to stay one step ahead of your rivals.

It is not enough to know only what products and services they are offering. You need to monitor and analyse their behavior in order to be able to anticipate their actions and stay one step ahead.

You want to make sure that potential clients have a good reason to choose you over everyone else. An SEO competitor analysis will have a positive impact for your business success. The competitor research will identify industry trends and will reveal your competitors SEO strategy.

Read more

 

 

Order a local or a national SEO Competiror Analysis package:

(if applicable)